PortFOLIO

A proven track record across 13 years in-house and agency-side – including SEO, AI Search, and content strategy for some of the world’s most recognizable brands.

Career Track

Full resume available upon request — message me on LinkedIn below:

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brightonSEO 2026

Social card for Tom's brightonSEO presentation

Topic: Why AI Recommends Some Businesses and Ignores Others

Date: 04/30/2026

Squarespace partnered with Peec AI to analyze 1.2 million AI citations across service industries to understand how models like ChatGPT and Gemini decide which businesses to recommend.

I took the stage at brightonSEO UK to present our findings.

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Product Management:
SQSP Free Tools

BYLINES, WRITING & FEATURED WORK

Selected writing samples from past company blogs, SEO/AEO thought leadership, and my early years covering the NFL for Bleacher Report.

What Makes a Good Website? A Must-Haves Checklist
squarespace.com
What Makes a Good Website? A Must-Haves Checklist
What separates a good website from an average one? Here's the full checklist of fundamentals every business site needs to get right.
Jet.com
jet.com (via Internet Archive)
5 Lessons You'll Learn Living Alone for the First Time
Roommate horror stories are a dime a dozen — but living alone doesn't have to be so daunting. Five lessons from leasing a one-bedroom with zero experience to lean on.
Jet.com
jet.com (via Internet Archive)
7 Super Snack Ideas To Take To Other People's Super Bowl Parties
Snack ideas are everywhere for Super Sunday, but these are not your average big game party snacks. Honey sriracha? Yes, please.
San Francisco 49ers: Making the Case for Jim Harbaugh's Contract Demands
bleacherreport.com
San Francisco 49ers: Making the Case for Jim Harbaugh's Contract Demands
Even as one of the more divisive figures in the NFL, there's a short list of teams that wouldn't jump to hire 49ers head coach Jim Harbaugh.
Why Kendall Hunter Is San Francisco 49ers' Best Option at No. 2 Running Back
bleacherreport.com
Why Kendall Hunter Is San Francisco 49ers' Best Option at No. 2 Running Back
Throughout the buildup to San Francisco 49ers training camp, the competition behind ageless running back Frank Gore has loomed as a key position battle.
Why Eddie DeBartolo Absolutely Deserves Hall of Fame Induction
bleacherreport.com
Why Eddie DeBartolo Absolutely Deserves Hall of Fame Induction
Of all the 15 finalists for the Pro Football Hall of Fame Class of 2014, there may not be a more complex case than that of former 49ers owner Eddie DeBartolo, Jr.
How Will the San Francisco 49ers Use Their Rookies in 2014?
bleacherreport.com
How Will the San Francisco 49ers Use Their Rookies in 2014?
After what seemed like an eternity of mock drafts and predictions, the 2014 NFL draft has finally come and gone with the 49ers adding 12 new players into the fold.
NFL
bleacherreport.com
Kansas City Chiefs: Why Alex Smith Is More Than the Next Matt Cassel
The Chiefs have traded for former 49ers starter Alex Smith — but this parallel to Kansas City's last quarterback reclamation project should end quickly.